2021 Action Circles Academy Series
in Rutland

Learn how to use advocacy to build your organization’s strength, capacity, and success!

WHAT
The 2021 Action Circles Academy Series is a series of six classes from September 20 – November 22 where participants will learn how to apply the Action Circles advocacy model to:

  • Build broad and deep leadership to increase your organization’s capacity and strength
  • Develop a compelling message and change the story about your issue
  • Identify and engage activists and supporters at all levels, offering meaningful ways to participate that are effective and accessible

Participants will have some homework, but no more than 2 hours’ worth of work between classes. We will communicate via google group for the duration of the series, where folks can share thoughts, ask questions, etc.

Schedule at a glance:
Class 1 – Backstories Activity & Principles 
Class 2 – Happy Ending & Current Story Analysis
Class 3 – The Action Circles
Class 4 – Invite-Support-Feedback Activity & Hopes-Fears-Priorities
Class 5 – Power Analysis & Building a Platform
Class 6 – Fun Events & Key Players in a Campaign 

WHEN
All classes are 3:00 – 5:30 PM. Classes will be held every other Monday (except for the last two classes) from September 20th to November 22nd. Class dates:

September 20th
October 4th
October 18th
November 1st
November 15th
November 22nd (NOTE: only one week between the 5th and 6th class)

WHERE
Classes will be in-person at a location TBD in Rutland.

Participants who sign up should be committed to attending all six classes. The program cost of $600 includes all materials (in both paper and PDF format), six in-person classes, and three “reviews” sent after the 6 sessions are finished. 

This six-class course is limited to 12 people, so sign up today! Registration will close once the max capacity is reached. Participants must be either fully vaccinated or masked. 

“Citizens Awareness Network’s work with Action Circles was essential for us to move forward with a clear vision and effective goals. With Action Circles’ help we transformed our approach to organizing and created the necessary paradigm shift to accomplish our goals and protect our community.” – Deb Katz, Executive Director, Citizens Awareness Network


General Action Circles Academy Information

Looking for short workshops you can jump right into? Check out our webinars.


Would you like to learn how to use advocacy to build your organization’s strength, capacity, and success?

Policy Change Workshop 2016

With our trainings, you will learn how to apply the Action Circles model to:

  • Plan a winning campaign
  • Develop a compelling message and change the story
  • Identify and engage activists and supporters at all levels to maximize their effort
  • Build broad and deep leadership to increase your organization’s power and resilience

Read what some of our clients and workshop attendees have to say about Action Circles

Click on a workshop title for more details


Full Action Circles Academy 3-Day Training

3 day workshop
Each Participant will receive their own Action Circles Workbook

This workshop is designed for organizational staff and high-level volunteers who want to build new skills and develop winning campaigns.


Happy Ending

All campaigns must begin with the end in mind. Your HAPPY ENDING is a clear expression of how you will know when you have succeeded in achieving your goal. Writing your HAPPY ENDING is sometimes the most difficult part of a campaign, and it is also one of the most important steps. Knowing where you want to go will provide a touchstone at difficult moments in the campaign, so you can decide the most strategic actions at those times.


Current Story Analysis & Message Development

Before you can develop a plan that leads to your HAPPY ENDING, first you must determine what story is currently being told, who is telling it, and what ending this story leads to. Then, you know the story that is being told and the BAD ENDING it leads to, and you know the ending you want –your own HAPPY ENDING. The next step is to determine how to CHANGE THE STORYso that it leads to your HAPPY ENDING instead of the BAD ENDING that you are heading toward now. This work will lead to your new message frame and talking points.


Power Analysis

A power analysis is used to assess where your power comes from, where your opponents’ power comes from, who else might have power in the situation, and how you can shift the power to your advantage. Paired with the work you have done to CHANGE THE STORY, your POWER ANALYSIS will help you to develop a strategy that leads you to your HAPPY ENDING.


Build A Platform & Let Them Stand On It

For this part of the plan, first, identify who has the power to do the thing or things that lead to your HAPPY ENDING and then SET THE STAGE for them to do that thing and be celebrated for it. Building the stage often requires you to CHANGE THE STORY first.


Write Your Campaign Plan & Develop Your Infrastructure

A campaign plan is essential to help you stay on track and know whether you are making progress toward your HAPPY ENDING. The plan will also help you to have a clear accountability structure and to help everyone involved see how they can plug into the campaign in effective ways.

 

Infrastructure is also very important. Having a database, a communications structure, an accountability and decision making structure, and other key tools and systems are critical to the success of a campaign.


Action Circles Organizing

6 hour workshop (includes time to do work for your group)
Each Participant will receive their own Action Circles Workbook

This workshop is best for leaders in an organization – staff, interns, board members


Fun Events

Events to get people interested in your work
3 hour workshop

Each Participant will receive their own Sign Me Up! Workbook

This workshop is best for people who are responsible for organizing people for a specific cause or group.


Participation for Policy Change

3 hour workshop

Each Participant will receive their own Participating in Democracy Workbook

This workshop is for anyone who wants to be more effective in the legislative process.


Let’s Meet Again!

Meeting Design for effectiveness, satisfaction, and productivity.

2 hour workshop

This workshop is for anyone who wants to have better meetings.


Tell My Story!

Working with the Media to Get Your Message Out

6 hour workshop (can be combined with another session to actually develop a media plan)

Each Participant will receive their own Tell My Story! Workbook

This workshop is for anyone who wants the media to tell their story.


Get Started!

Click here to arrange a free consult