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Working with the Media to Get Your Message Out

6 hour workshop (can be combined with another session to actually develop a media plan)

Each Participant will receive their own Tell My Story! Workbook

This workshop is for anyone who wants the media to tell their story.

After this workshop, participants will know:

  • The key elements of a media plan
  • When and How to have a press conference
  • How to develop a media list
  • How to cultivate relationships with reporters
  • When and How to use Letters to the Editor
  • How to pick the right spokespeople and how to direct the media to them
  • How to develop an effective media message
  • How to do an interview – TV, radio, newspaper
  • How to write a press release
  • How to pitch a story