All campaigns must begin with the end in mind. Your HAPPY ENDING is a clear expression of how you will know when you have succeeded in achieving your goal. Writing your HAPPY ENDING is sometimes the most difficult part of a campaign, and it is also one of the most important steps. Knowing where you want to go will provide a touchstone at difficult moments in the campaign, so you can decide the most strategic actions at those times.

Does the proposed action lead to the happy ending?