Before you can develop a plan that leads to your HAPPY ENDING, first you must determine what story is currently being told, who is telling it, and what ending this story leads to. Then, you know the story that is being told and the BAD ENDING it leads to, and you know the ending you want –your own HAPPY ENDING. The next step is to determine how to CHANGE THE STORYso that it leads to your HAPPY ENDING instead of the BAD ENDING that you are heading toward now. This work will lead to your new message frame and talking points.