Tell My Story!

Working with the Media to Get Your Message Out

6 hour workshop (can be combined with another session to actually develop a media plan)

Each Participant will receive their own Tell My Story! Workbook

This workshop is for anyone who wants the media to tell their story.

After this workshop, participants will know:

The key elements of a media plan
When and How to have a press conference
How to develop a media list
How to cultivate relationships with reporters
When and How to use Letters to the Editor
How to pick the right spokespeople and how to direct the media to them
How to develop an effective media message
How to do an interview – TV, radio, newspaper
How to write a press release
How to pitch a story

Get in touch with Amy

Testimonials

Amy Shollenberger has a rare talent: she can get people to do things. From the President of the United States to the manager of the local convenience store, getting people to do things is roughly task one.

Still, I will grant there are many ways to get people to do things … some more effective than others. None, in my judgment is more effective than getting individuals to believe that by identifying common goals and defining a common cause, each of them will succeed; as will the entity. This is exactly Ms. Shollenberger’s area of expertise. I’ve watched her do it with groups of great disparity – age the least of it – and always with the same result: people pull together and roll toward the goal.

- Leo Graham, Chester, VT

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