Ready, Aim, Campaign!

Ready, Aim, Campaign! is a workshop designed to explore the key elements of an effective campaign strategy.

6 hour workshop

Each participant will receive their own Ready, Aim, Campaign! Workbook.

This workshop is an introductory session for anyone who wants to be effective in working for social or policy changes, and can be followed up with a more advanced actual campaign planning session.

At the end of the session, participants will be able to:

• Identify goals and objectives for a campaign
• Identify primary and secondary targets
• Conduct a power analysis and identify points of intervention
• Determine whether various tactics and strategies will be effective
• Identify basic message frames
• Identify key players in a campaign, and determine if the organization has the capacity to implement the campaign strategy
• Identify “inner circle” and “outer circle” volunteers and activists and create a plan for developing leadership in the grassroots base